How Do I Report a Misleading Advertisement?

If you encounter a misleading advertisement, it's important to take action to report it and protect your rights as a consumer.

Steps to Report a Misleading Advertisement

1. Document the Advertisement: Take screenshots or save copies of the misleading advertisement, including any relevant details such as the date, time, and platform where it appeared.
2. Gather Supporting Evidence: Collect any additional information that demonstrates the misleading nature of the ad, such as product prices, terms, or conditions that were misrepresented.
3. Contact the Business: Reach out to the company responsible for the advertisement to express your concerns. Sometimes, businesses may take corrective action if they are made aware of misleading content.
4. Report to Consumer Protection Agencies:
   • Federal Trade Commission (FTC): File a complaint with the FTC, which regulates advertising practices. Visit their website to submit your report online.
   • Better Business Bureau (BBB): You can also file a complaint with the BBB, which helps mediate disputes between consumers and businesses.
5. State Consumer Protection Offices: Check if your state has a consumer protection office where you can report misleading advertisements. They may provide additional resources or take action against the business.
6. Social Media and Review Platforms: Consider sharing your experience on social media or consumer review platforms. This can raise awareness and inform other consumers.
7. Consult Legal Advice: If the misleading advertisement resulted in significant financial loss or harm, consult a lawyer who specializes in consumer protection to explore your options.

Example

If a consumer sees an advertisement for a smartphone claiming it has a significant discount but later finds that the price was never higher, they should:

• Document the ad with screenshots and details.
• Contact the company to report the misleading claim.
• File a complaint with the FTC and potentially the BBB for further action.