How to file complaints against misleading online advertisements?

With the rapid growth of e-commerce and digital marketing, misleading online advertisements have become a common consumer issue. False claims, exaggerated offers, hidden terms, and deceptive visuals can mislead consumers, resulting in financial loss or dissatisfaction. Consumer protection laws and regulatory bodies provide mechanisms to file complaints, demand corrective actions, and seek compensation against such unfair trade practices.

Step-by-Step Procedure To File Complaints Against Misleading Online Advertisements:

• Collect Evidence:

  Save screenshots, URLs, promotional emails, messages, or videos related to the misleading advertisement. Keep transaction receipts if a purchase was made.

• Contact the Advertiser or E-commerce Platform:

  Reach out to the seller, advertiser, or platform customer service to address the grievance and request refund or correction.

• File Complaint With Consumer Forum:

  If the issue remains unresolved, file a formal complaint with the District Consumer Forum or higher consumer commissions under the Consumer Protection Act, 2019 citing unfair trade practices and false advertising.

• Report to Advertising Standards Council of India (ASCI):

  ASCI is a self-regulatory voluntary organization that monitors and regulates advertising content. Complaints can be submitted online at https://ascionline.org/.

• Approach Other Regulatory Authorities:

  In case of violation of specific laws (e.g., IT Act, E-commerce Rules), complaints can be made to the Ministry of Consumer Affairs, Cyber Crime Cells, or the Competition Commission of India.

• Seek Compensation and Corrective Action:

  Consumers can claim refund, compensation for financial loss or mental distress, and demand withdrawal or correction of misleading ads.

Legal Framework and Consumer Rights:

• The Consumer Protection Act, 2019 prohibits unfair trade practices including false or misleading advertisements.
• The ASCI Code of Conduct governs ethical advertising standards.
• E-commerce Rules (Consumer Protection (E-Commerce) Rules, 2020) impose transparency and accountability on online sellers and platforms.
• Misleading advertisements are actionable offenses with penalties and corrective mandates.

Common Types of Misleading Online Advertisements:

• False discounts or offers
• Misrepresentation of product features or benefits
• Hidden terms and conditions
• Fake reviews or endorsements
• Bait-and-switch tactics

Consumer Safety Tips:

• Always verify product claims through independent research.
• Check seller ratings and reviews on multiple platforms.
• Read terms and conditions carefully before purchase.
• Save all communication and transaction records.
• Report suspicious advertisements immediately.

Example:

A consumer sees an online ad claiming 50% off on all electronics, but after purchase, the discount is denied citing hidden terms.

Steps for the Consumer:

• Save screenshots of the advertisement and purchase invoice.
• Contact the seller or platform for clarification and refund.
• If unresolved, file a complaint with the District Consumer Forum citing false advertising and unfair trade practice.
• Submit a complaint to ASCI to initiate ad investigation.
• Seek compensation for financial loss and mental distress.
• Follow legal proceedings until the issue is resolved.