- 07-Aug-2025
- Cyber and Technology Law
Influencer marketing has become a popular strategy for brands to reach consumers, often using discount codes to drive sales. However, the use of such codes must comply with advertising and consumer protection regulations to prevent misleading practices. In India, specific guidelines from the Advertising Standards Council of India (ASCI) and the Consumer Protection Act ensure that influencers disclose paid partnerships or sponsored content, maintaining transparency and trust with their audience.
Platforms like Instagram and YouTube encourage tagging paid promotions, and repeated violations may lead to content removal.
An influencer posts a skincare product with a discount code like GLOW20 but doesn’t mention that it’s a paid promotion. A follower buys the product but develops a severe skin allergy and learns later that the influencer was paid by the brand.
Steps the consumer can take:
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