- 11-Nov-2024
- Consumer Court Law Guides
Consumers can learn to recognize emotional manipulation in advertisements by being aware of specific tactics and strategies used by marketers. Understanding these elements can empower consumers to make more informed purchasing decisions.
For instance, if a charity advertisement shows heart-wrenching images of animals in distress while asking for donations, it may be employing emotional manipulation. While the cause may be worthy, consumers should evaluate whether they feel pressured to donate based solely on the emotional appeal rather than a rational assessment of the charity's effectiveness.
By being aware of these tactics, consumers can navigate advertisements more critically, making choices that are informed by both emotional resonance and logical evaluation.
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