What Role Does Media Play In Highlighting Elder Abuse Issues?

The media plays a critical role in highlighting societal issues, and elder abuse is no exception. From exposing individual cases to influencing legislation, media coverage has the power to bring visibility to an often-overlooked problem. Traditional media (TV, newspapers, radio) and digital platforms (social media, online news) can educate the public, pressure authorities, and create space for elder voices. However, this role also carries ethical responsibilities, especially in ensuring accuracy, dignity, and privacy for the elderly.

Roles Played by Media in Addressing Elder Abuse

1. Raising Awareness

News reports, documentaries, and public service announcements help educate society about the signs, types, and impact of elder abuse.

Media campaigns around days like World Elder Abuse Awareness Day (June 15) increase visibility.

2. Exposing Abuse Cases

Investigative journalism has uncovered cases in nursing homes, families, or care institutions where abuse was hidden.

High-profile cases often lead to immediate action by authorities and public outrage.

3. Influencing Policy and Legal Reform

Repeated media attention has prompted governments to introduce or amend laws, such as stricter enforcement of the Maintenance and Welfare of Parents and Senior Citizens Act, 2007.

Coverage can lead to creation of special helplines, awareness drives, or tribunal reviews.

4. Empowering Victims and Families

Stories of elder abuse survivors can inspire others to come forward.

Media provides platforms for elderly voices, NGOs, and activists advocating for better protection.

5. Monitoring Government and Institutional Response

Media acts as a watchdog, highlighting gaps in implementation of schemes, quality of old age homes, and misuse of welfare funds.

6. Using Social Media for Advocacy

Viral posts and citizen journalism bring attention to lesser-known cases, especially in local or rural contexts.

Hashtags and online campaigns can create global or national movements for senior rights.

Challenges Faced by Media

Sensationalism vs. Sensitivity

Some media outlets may sensationalize elder abuse stories, compromising the dignity and privacy of victims.

Verification Difficulties

It can be hard to verify abuse cases, especially when victims are isolated or dependent on their abusers.

Limited Coverage

Compared to issues like child or women’s abuse, elder abuse receives less consistent and in-depth coverage.

Urban Bias

Most media stories focus on urban areas, ignoring rural abuse cases due to lack of access or awareness.

Example

A national news channel runs a series exposing abuse in a privately-run old age home in Bengaluru, including hidden camera footage and interviews with residents. The report receives wide attention.

Impact:

• The home is raided and shut down by authorities.
• Several NGOs step in to relocate residents.
• The Karnataka government announces stricter inspection rules for elder care institutions.
• Other families across India begin checking on their elderly relatives in similar facilities.